Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the activity that seeks to customize your site to increase its presence in search engines especially Google, Bing and Yahoo. The goal of an SEO is to increase the quantity of organic (non-paid) visitors to your website pages by populating the search results with relevant pages for the sought out keywords quote. For businesses, through SEO, they can reach out to prospects who are already out there looking for the business’s products or services. It’s an important tactic aimed at enhancing the online presence of a business and achieving growth in the contemporary digital space.

SEO is not the sole prerogative for any business entity but a necessity for the business since it enables the business to be visible amongst other businesses in the market. There are two main components experts speak about when mentioning SEO: on-page SEO and off-page SEO. On-page SEO consists of any activities that would make your webpage more suitable for search engines such as page content, meta description, heading tags, and internal linking. Off-page SEO is composed of activities that are done outside a website or webpage to enhance the authority of the website in question, such as backlinks, social media interactions, etc. These combined strategies increase the position of a website in the search engines, and make the company’s target market more familiar with the business which leads to improved performance of the business online.